Unfortunately, in 2016, what Google did is they took away the free information for this exact search volume. So, in terms of using it for keyword research where you don’t have an active Google Ads account.
And there are some keyword options as well that you can experiment and check out. So, at this stage, we are looking at United States. And you can target globally, so you can get keyword search volumes for the entire world or you can get them at a country-level, or you can even get them at a city level.Īnd for SEO, we tend to focus more at country-level. So, when you enter in a landing page, it could be your own landing page, it could be a competitor’s landing page, and you’ll get ideas of keywords around that landing page. We can see that you can enter in a key phrase or a topic, or enter in a landing page. We do use this tool a lot for SEO as well, primarily as a keyword research tool. To use the Google Keyword Planner, you need a Google Ads account. So, logically, we’ll start with the tool that Google provides, and that’s the Google Keyword Planner. We’re going to move on to keyword research and we’re going to look at some tools that you can use. Digital Marketing - Study Notes: Google Keyword Planner
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